Life for the Innocent is now part of the new King Soopers/Kroger Community Rewards Program. This means a portion of what you spend on groceries will be donated to LFTI at no extra cost to you!

Previously, King Soopers offered pre-loaded grocery cards tied to our account. However, the system upgraded and these cards will no longer accumulate funds for LFTI. Now, money will be allocated to us by connecting your King Soopers loyalty card number to Life for the Innocent: 

     1. Sign into your account at kingsoopers.com or www.citymarket.com:

    • You must have a loyalty card number to participate. If you do not, click “Create Account” at the following links, or visit customer service at any King Soopers or City Market.
    • If you live outside of Colorado and shop at an affiliate like Kroger (see all participating brands below), login to your account and change your preferred store to a Colorado location. After you select Life for the Innocent in Community Rewards, you can change your preferred store back to your home state. 

King Soopers Community Rewards

     2. After logging in, click your name on the top right-hand corner and choose “My Account” below. On the left-hand side of your account page, click “Community Rewards”:

King Soopers Community Rewards

     3. Search for “Life for the Innocent” and click “Enroll”:

King Soopers Community Rewards

     4. Congratulations, now you’re ready to support LFTI kids! (Note: you can also see your contributions to LFTI for each previous quarter below.)

King Soopers Community Rewards

Participating Brands: